Privacy Policy & Communication Terms

Effective Date: April 2026
Business Name: Premier Upfitters
Website: https://premierupfitters.com/

1. Introduction

At Premier Upfitters, we specialize in outfitting trucks and vehicles with high-quality accessories designed for performance, durability, and everyday use. Along with delivering professional installations and products, we are committed to protecting your personal information.

This policy explains how we collect, use, and safeguard your data when you interact with our website, request services, or communicate with our team.

By using our website or submitting your information, you agree to the practices outlined below.

2. Communication & Service Interaction

When you contact or work with us, you may receive communication related to:

  • Product inquiries and quotes
  • Installation scheduling and service updates
  • Order confirmations and availability
  • Customer support and follow-ups
  • Post-service feedback and review requests
  • Limited promotions on products or services

Communication methods may include:

  • SMS / MMS (text messaging)
  • Email
  • Phone calls

Message frequency depends on your interaction with our services.

Standard carrier and data rates may apply.

3. Consent & Opt-Out Options

You provide consent when you:

  • Submit a form on our website
  • Request a quote or product information
  • Contact us directly

You may opt out at any time:

  • Text Messages: Reply STOP
  • Help: Reply HELP
  • Direct Contact: Request removal from all communications

Please note: Opting out of one communication method does not automatically cancel service-related communication unless requested.

4. Information We Collect

A. Information You Provide

We may collect:

  • Name, phone number, and email
  • Vehicle details (make, model, year)
  • Product or service requests
  • Installation preferences or notes
  • Messages, feedback, or inquiries

B. Automatically Collected Data

When you visit our website:

  • IP address and general location
  • Device and browser type
  • Pages visited and time on site
  • Interaction behavior (clicks, forms, navigation)

C. Vehicle & Project Data

Due to the nature of our services, we may also collect:

  • Vehicle specifications for proper fitment
  • Installation details and configurations
  • Product selections and compatibility information

This helps ensure accurate recommendations and professional installation.

5. Cookies, Tracking & Analytics

We may use tools such as:

  • Google Analytics
  • Advertising platforms (Google Ads, Meta)
  • Call tracking systems

These tools help us:

  • Understand website traffic
  • Measure marketing performance
  • Improve customer experience

You can manage cookies through your browser settings.

6. How We Use Your Information

We use your information to:

  • Provide product recommendations and quotes
  • Schedule installations and services
  • Communicate updates and order details
  • Improve customer experience
  • Track marketing performance
  • Maintain secure business operations

We do not sell your personal information.

7. Text Messaging Privacy

If you opt into messaging:

  • You may receive updates, reminders, or follow-ups
  • Message frequency varies
  • You can opt out anytime

Important:
Your mobile information is never sold or shared for marketing purposes.

We only share data with service providers necessary to deliver communication or when required by law.

8. Sharing of Information

We only share information when necessary:

Service Providers

We may work with trusted partners for:

  • Website hosting
  • Analytics and tracking
  • Communication systems
  • Marketing tools

These providers are required to protect your data.

Product Suppliers & Install Coordination

When necessary, limited information may be shared with:

  • Product manufacturers or distributors
  • Installation-related coordination

Only the information required to complete your service is shared.

Legal Requirements

We may disclose information if needed to:

  • Comply with laws or legal requests
  • Protect our business and customers
  • Prevent fraud or misuse

9. Data Security

We take reasonable steps to protect your information, including:

  • Secure systems and monitoring
  • Controlled access to sensitive data
  • Routine updates and security practices

However, no system is completely secure.
Avoid sending sensitive information through unsecured channels.

10. Third-Party Links

Our website may contain links to third-party platforms.
We are not responsible for their privacy practices or how they handle your data.

11. Data Retention

We retain information only as long as necessary to:

  • Complete services and installations
  • Maintain records
  • Meet legal obligations

When no longer needed, data is securely removed or anonymized.

12. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request corrections
  • Request deletion
  • Opt out of certain communications

To make a request, contact us directly.

13. Children’s Privacy

Our services are not intended for individuals under 18.
We do not knowingly collect personal information from minors.

14. Policy Updates

We may update this policy as needed.
Changes will be reflected by the updated effective date.

15. Contact Information

For questions regarding this policy:

Premier Upfitters
Website: https://premierupfitters.com/
Phone: (806) 405-2932
Location: Lamesa, Texas